Why Our Author Brand is More Important than Ever Before

Here is a nice bit of context in the dramatically changing world of publishing.

Kristen Lamb's Blog

Image via Flickr Creative Commons, courtesy of Mike Licht Image via Flickr Creative Commons, courtesy of Mike Licht

For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout 😉 . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the moaning and gnashing of teeth already.

Here’s the thing. We don’t have to do social media. No one will take us to writer jail if we don’t. So I will narrow this down. If you simply love the art of writing and don’t necessarily long to be paid for writing, social media is not that big of a priority. Social media is only important for those of us who like money.

Thus, for those of us who want to make a living as a professional author…

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Landscape Architecture Corollaries

Try this.

The next time you step outdoors to take a walk, imagine you see indoors and outdoors according to these Landscape Architecture Corollaries:

Corollary 1. In the beginning there was one: landscape.  Landscape harbored danger for humans.

Corollary 2. Humans constructed shelters.  Then there were two: landscape, and, the shelters in the landscape.

Corollary 3. And today still, humans essentially move through the landscape from shelter to shelter.

Corollary 4. Architecture is shelter.

Corollary 5. Landscape is everything else in which the shelters sit.

Corollary 6. Landscape Architecture is the dramatic craft concerning the quality of experience, during the movement of humans from shelter to shelter through the landscape.

Then when you come back indoors, ask yourself about the quality of your walk, according to those Landscape Architecture Corollaries.

Might be fun?!